Marketing for Dummies is the small business owner’s bible. Step by step advice on how to conceive and plan effective marketing campaigns, generate and apply market research, plan budgets and stick to them, produce marketing materials: ad campaigns, publicity, and promotions, and boosting sales and profits.

Alexander Hiam acts as the Director of Insights for Training & Development, which produces workshops and learning materials for employees in the topic areas of customer service/ sales/marketing, leadership, creativity, and conflict-handling. He has authored more than 20 popular books on business, and served at one time as a professor at the business school at U Mass Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.